Every October for Breast Cancer Awareness Month, Hungry Howie's Pizza joins the pink movement, serving up Love, Hope & Pizza™. For every pizza sold and story shared they donate money to the National Breast Cancer Foundation. By year four, Hungry Howie's Pizza raised over $500K for breast cancer research, as well as consistently increasing in-store sales and new customer counts during the month of October. 

The 2012 campaign, "Hope Comes in Many Flavors" increased awareness and helped Hungry Howie's Pizza raise an additional $290,000 to donate to the National Breast Cancer Foundation. With updated television, in-store awareness posters for employees and bracelets added to the marketing campaign of print, free pizza giveaways and social media, this was the most successful campaign out of all four years. Starting the campaign with 151K Facebook likes, within 8 days of the 2012 campaign being live we gained 10,000 new likes and now Hungry Howie's Pizza boasts over 220K likes and continuing to gain more raving fans. 

Client: Hungry Howie's Pizza®
Agency: DBA Worldwide
Creative Director: Matthew Bunk
Account Executive: Crystal Johns and Carrie Sweeney
Art Director and Graphic Designer: Lauren Nadrowski
Writer: John MacRitchie
Graphic Designer: Kate Freeman
Production Director: Shawn Hamer