Hungry Howie’s franchise sales division wanted to revamp their print campaign for 2013 to reach both new entrepreneurs and established owners. Utilizing key facts of the industry, as well as Hungry Howie's notorious growth patterns, we decided to take a fun "game of life" styled approach to speak to two audiences; single-unit and multi-unit franchisees. To be featured in QSR Magazine and National Restaurant News.

Creative Director: Matthew Bunk
Account Executive: Crystal Johns
Art Director and Graphic Designer: Lauren Nadrowski
Writer: John MacRitchie

Speculative work